After nearly a year of lockdown, it’s fair to say our lives have changed in so
many different ways. But not to be defeated, we have all soldiered on and
tried something new. Confined to working from home our tax nerds have
come up with a new look for our brand and logo - after all who doesn’t love
a good makeover!

So, what’s new and when’s the big reveal?

At APARI we believe in EMPOWERING our customers with tax knowledge. We achieve this by providing a user-friendly, tailored financial companion that offers 360° knowledge in tax-related issues.

Through simplification, technology and education our aim is to make tax easy and accessible to all who need it, giving them the freedom to make better informed financial decisions. We aim to be transparent and prudent to our customers, as well as to our partners and government departments we work with.

To reflect these brand values, we have created a new, streamlined logo that is bold, clean, and straightforward.

As well as a fresh new brand look and logo, we’re also upgrading our software. As you may know, APARI’s software has been empowering our users with their own data for several years and we’re still one of the only MTD-ready products on the market.

By early June, everything you see from APARI will be changed over to our new and improved branding. We don’t want you to be surprised when this happens!

So why the big change?

It’s not that we don’t love our original logo and branding - it is something we will always feel close to. But  you have to change and adapt with the times - and this will ring true for so many of us over the last  year or so. 

For us, to stay at the forefront of this emerging market, our software too needs to adapt and grow. So we’ve taken our extensive MTD experience and the incredibly valuable feedback from our users and will be launching a new version of our software in the coming weeks. 

It will be easier to keep track of your income and expenses, will work seamlessly for either normal tax returns or Making Tax Digital (MTD) and will be a clear, intuitive product that works beautifully on any device.

We can’t wait to get you started with our new look software, but we’ve got a bit more testing and tweaking to be done before then to ensure it is a completely smooth and seamless process.

Please look out for further announcements about our big reveal!